The cereal was made by Ralston Purina, which at the time sold food products for both humans and animals. The cereal was cinnamon-flavored and had mini music-themed marshmallows, although they resembled pieces of Kibbles 'n Bits.
While the cereal was sold, which was for only a short period, it offered many giveaways and promotions. One of the more prominent ones was "Hysterical Postcards," which were mini-postcards involving Bill & Ted and their trips through time. Another notable promotion was a free audio-cassette holder, shaped in the image of the Phone Booth, and with a sticker depicting the cartoon versions of Bill and Ted on the front.
The cereal was featured in a comedy bit on The Arsenio Hall Show. When Alex Winter appeared on the show, Arsenio Hall asked Winter about the cereal. Hall then presented Winter with a box of the cereal, and challenged an audience member to eat a bowl, which he did.